Know you Market
When we are talking about Branding, we rightly focus on brand strategy and positioning. However, we cannot fail to consider in this universe something fundamental: the analysis of your competition.
Define your strategy of how you want to be perceived by your audience
Of course, it is important to define the strategy of how you want to be perceived by your audience, but it is essential to understand and analyze if what was defined is not very similar to what your competitors are doing.
Here the important thing is: define something different, that only you are able to provide and become a reference, unique and catching the eye.
When we are talking about Branding, we rightly focus on brand strategy and positioning.
There is no point in defining a benefit that is very similar to that of a company operating in the same segment; in the end, it will be very difficult for your audience to be able to understand who is one and who is the other.
With so many options on the market, a strategy you should consider is: what can I offer of value to my audience that is different from what is already being offered by other companies in the same industry?
Therefore, it is essential to know how companies in your sector are acting so that you can determine a different way to offer your product or service and stand out.
